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The Cheerios O has always stood for oats
To remind consumers that Cheerios are made from oats, the brand is releasing limited-edition boxes featuring its original name that it used 80 years ago: “Cheerioats.”
Always oats. Always heart healthy.
“Cheerioats” debuted in 1941 as one of the first oat-based ready-to-eat cereals (we changed the name in 1945 due to a legal objection).
To celebrate the brand’s anniversary, and highlight the oats, Cheerios is offering a retro, limited-edition Cheerioats box.